Panela Monitor

Export market potential of cane jaggery in India

The findings of the present study can be summarized briefly as follows : The productivity of sugarcane in India during 1998-99 was 72.6 tonnes/ha. However, there is a need to increase the yield to at least 100 tonnes/ha. Over the time period the area, production and productivity registered uptrend. The magnitude of sugarcane utilized for producing white sugar, jaggery and khandasari and seed, feed and chewing purposes increased by 4.56, 1.03 and 2.21 times, respectively from 1970-71 to 1995-96. It showed that the rate of growth of cane utilized for manufacturing jaggery was the least. The percentage use of sugarcane for manufacturing of jaggery is on a declining line. It decreased from 57.8 per cent (1970- 71 to 26.5 per cent (1995-96). As against this, the proportion of sugarcane utilized for manufacturing white sugar increased from 30.2 to 61.6 per cent during the time period. The output of jaggery increased from 86.65 lakh million tonnes to 98.57 lakh million tonnes during 1982-83 to 1997-98. Most of the years registered a negative percentage change over their earlier years. By promulgating the 'Gur Control Order' from time to time the Government has been able to control the diversion of sugarcane for making jaggery and Khandasari and increase the sugar production in the country. In recent years, there has been a quantum jump in exports of jaggery from India due to its wider acceptance in terms of quality in a number of countries including EU and USA. During the year 1994-95, Kenya and Malaysia imported 75 per cent of the total exported quantity of jaggery. During the year 1997-98 major markets for Indian jaggery were France, Pakistan and Portugal. These markets together imported 71.99 per cent of the total exported quantity of jaggery from India. The Indian jaggery fetched better prices in Kenya and France during the years 1994-95 and 1997-98, respectively. The strategy adopted should be such that the Indian jaggery be exported to those countries wherein it fetches higher price in order to earn more foreign exchange

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